Maximize the return of your investments while improving customer experience
In the past, pharmaceutical companies used representatives as the only channel to engage with doctors and promote their products. As access restrictions increased and technology changed the old paradigm, new channels emerged offering them innovative alternatives to connect with their clients.
 At present, being able to deliver a consistent customer experience across all touchpoints in a seamless manner, constitutes a challenging journey. Let us help you navigate this complex environment by coming up with the optimal omnichannel strategy
Trust LECA to help you design, execute and optimize your omnichannel strategy
An effective omnichannel strategy requires a clear vision
A single view of the customer
Nowadays customers are hopping from one channel to another, so being able to track their activity in order to get a holistic view of their profile and behavior becomes crucial. Are you already collecting this information? That would be the first step to creating tailor-made strategies for each and every one of them
Evaluating the impact of each touchpoint
Understanding how each channel contributes to your overall success is vital. Having clear, measurable metrics will help you understand what is and isn't working and prevent wasting resources past the saturation point for each channel
Assessing the ROI per channel
In order to maximize your ROI, it is not only important to be able to really comprehend the role each channel plays in the overall customer experience, but also to build the utility curve and identify "the next best action"
Making a difference by personalizing your message
In an age where your doctors are bombarded with one-size-fits-all marketing messages, personalization can be your secret weapon. Create experiences that resonate with your customers on a deeper level by leveraging your knowledge of them
Optimization makes perfection
You created a personalized plan, executed it, and measured its success. Now it's time to take everything you’ve learned and use it to tweak and improve your strategy: test new ideas, stop what does not work and invest in what does
IT Systems and infrastructure
Building the necessary infrastructure is key to making this omnichannel ecosystem work.
Do you have the systems in place to store the necessary information and transform it into actionable insights that help you personalize your customer experiences?
What LECA brings to the table
Strong analytical capabilities to digest high volumes of data and generate actionable insights
Consultants with extensive experience in omnichannel strategy, who have worked with pharmaceutical companies with complex sales models, and have successfully implemented initiatives
Tools and methodologies to support the implementation of these initiatives
A clear strategic vision. Technology and innovation must be enablers of your omnichannel strategy