Build a brand strategy that puts you ahead of the pack
Maximize brand potential, improve product adoption and gain market share by implementing a smart brand strategy
“Insanity is doing the same thing over and over and expecting different results” – Albert Einstein
By performing the right analysis, LECA helps you to identify the necessary changes that will maximize your brand value
Set your team on the track for success
Enhance your strategy with expert guidance
Identify key success factors
Your product performance is determined by a complex mix of factors. Understanding the right lever for your product is key to improving results
Understand clients and influencers
Use our combined expertise to identify the most influential factors in order to make the right decisions
Get a head start with your strategy
Whether it is co-marketing, co-promotion or another type of alliance, it is crucial to be able to add more value to your brand, benefiting patients, payers and other stakeholders
Correctly assess the opportunity
Quantifying sales and the future opportunity of each indication can be challenging
Consolidate your brand
Develop a strategic plan to consolidate your brand and establish consumer loyalty
Identify the correct patient profile
We will help you define the best positioning and promotional strategy
What LECA brings to the table
We address each brand differently depending on its stage in its lifecycle, its strategic goals, its opportunities, risks and the future events that could impact its results
With our solid market research capabilities, honed data analysis skills and vast experience, we will help you make the right decisions that will improve your brand performance
A company’s knowledge of its own brand is critical, and a brand plan is the starting point of the process of knowing your brand inside out. Our methodologies are designed to gather this knowledge, structure it and identify gaps and how to overcome them
Our plans include the definition and monitoring of KPIs, and mitigation plans for those KPIs that diverge from the predetermined path