Define a vision for your future portfolio
Being able to picture your future portfolio is crucial, but it constitutes a complex task. It is essential to understand how important each product (both current and those in development) will be, and at the same time, identify the main growth drivers (to favor them), and the most dangerous risks (to design strategies to mitigate them)
Trust LECA to help you calculate the necessary investments and design the optimal strategy to maximize your future sales
Every company faces a different scenario with their portfolio & pipeline
Having a clear vision of your portfolio over time is key
Pipeline assesment
Truly understanding and correctly estimating when your new drugs will be available, the competitive landscape once they arrive and the potential they will have in the market is key to defining your portfolio strategy
Products in different life cycle stages
Usually your forecasts need to account for the life cycle stage of each product, which is what will determine their market potential and our investment
Launch Excellence
Carrying out successful launches is going to directly impact our forecasts. Factors such as actioning the right levers, or achieving reimbursement will make or break our estimations
Strategic Alliances
Once we analyze our portfolio we may find that licensing or other business development strategies could help us complement or reduce it, depending on our predictions for the future
Salesforce structure
Seamlessly adjusting your sales force size and structure to accomodate different portfolio compositions and potentials is a challenging task
Channel Optimization
Managing a portfolio over time with products in different stages, while keeping your sales force adjusted and your omnichannel strategy on point can only be achieved with accurate forecasts and an in-depth know how
What LECA brings to the table
Understanding the future sales potential of each product in the long term is the starting point of a portfolio management project
An open approach in a collaborative environment with the client helps us to come up with “out-of-the box” strategies that were not part of the initial plan
Powerful tools and solid methodologies to develop a forecasting platform for all your portfolio
LECA has delivered several projects in this area and has extensive experience in this field