Mapping the patient journey can help you identify business opportunities
Each patient journey is unique, and, as various factors can have an influence on it, it must be clearly understood at the primary care center, hospital or pharmacy level
Really understanding the patient journey is a powerful and versatile tool: it can be used to calculate more accurate sales forecasts, to develop an improved brand strategy or to identify new levers of sales growth
Knowing the market situation becomes crucial
This process involves answering complex questions
Understanding the journey
From the first symptoms to the cure, being able to really comprehend the whole process is vital to having an impact on it
Identifying all the stakeholders
It often happens that not all the stakeholders involved are obvious at first glance. A good patient journey makes them come to light
Ascertaining the needs, roles and influence of stakeholders
We can help you accurately define the needs of the stakeholders, the role they play, and their influence on the patient journey
Filling the prescriptor's shoes
In the end, the most important task is to understand and segment the patients from the prescriptor's point of view
Getting the timing right
In order to get the best results, it is critical to be able to identify the best promotional opportunity, the right time to support the patient, and when to interact with decision-makers
Complex ecosystem
Along the patient journey, there are many stakeholders and factors which can have an impact and need to be considered, adding complexity to the optimization process
What LECA brings to the table
To maximize the insights we can provide you with, our LECA approach takes in account both quantitative and qualitative analyses
LECA excels at top research techniques: let us guide focus groups, interviews or delphi sessions with KOLs and industry experts to obtain, analyze and structure the information you need
Strong monitoring of the market research execution. Making sure questions are well designed, understood and analyzed, ensures robust results
In-depth understanding of the market situation and strong analysis capabilities