Get the right products in your portfolio
Whether you are looking for a product to maximize the profitability of your promotional efforts, or you have a product that does not completely fit into your company strategy, we are the right partner to help you maximize the value of your portfolio
At LECA, we understand how challenging it can be to evaluate a product opportunity, select the right products to incorporate into your portfolio and decide which to let go, or reconfigure you team (and their territories, portfolios or incentives…). We can help you with these daunting tasks, by leveraging our network of contacts, assessing the value of your assets and assisting you during negotiations
Maximize the return of your assets or complete your porfolio with products that strengthen your strategy
Benefit from an optimized product grid
Plan for the long term
Start your portfolio planning as soon as candidates are in Phase II, and identify excess or lack of assets to maximize the value of your investments
Assessing the opportunity
Although there are always challenges, correctly evaluating the costs and benefits of a decision is crucial
Finding the right partner
Whether you pursue licensing in or out, you want to find a partner with your same goals, strategy and culture: someone ideal to work with in an long-term relationship
Selecting the right candidate
With our methodology and decision models, we can find the right candidate for your portfolio
Support your decision with data
A solid model is required to support your decision and convince stakeholders it's the right one
Assistance with all related tasks
The licensing may imply the need to re-segment or realign the territories, train the salesforce... You can count on us!
What LECA brings to the table
A commitment to treat every project as unique. Every problem requires a unique solution, and we will not cut corners when looking for the right one
Ample experienceย licensing products in and out enabling us to guide you throughout the proccess and avoid the most common pitfalls
Powerful decision-making tools to help you assess the size of the opportunity and the potential candidates
Support with all the related tasks: segmentations, territory alignments, training sessions…