Get it right from the start: there are no second chances for a successful launch
Launching a product involves making a number of very important decisions, that will later on be either impossible or very costly to undo. For this reason, most products maintain their respective trajectories during the first six months post-launch. A successful launch strategy ensures that you maximize the share uptake and value of your investments. In LECA, we will support you through the exhaustive planning process, help you co-ordinate multiple departments and stakeholders and ensure the flawless execution of the launch
Make sure you start off on the right foot
Planning the launch of a product involves keeping many elements in mind
Maximize your window of opportunity
Two thirds of the effort required for a successful launch is made in the (up to) three years prior to the launch date. Plan carefully and in advance to make most of your one-shot opportunity
Understand key attributes
Know which attributes are important for physicians and KOLs and check if our product fulfills them. This will determine how well your product is received amongst the target audience and its speed of adoption
A plan to achieve reimbursement
Define a plan to achieve reimbursement and the right price. Our goal should be mapping the key stakeholders and having your product included in regional and hospital prescription systems
Align on a clear brand strategy
Before the launch, we need to define your brand strategy: strategic goals, positioning of the product and value proposition, communication campaign, tactical marketing activities, sales forecasts and possible future scenarios
Are we ready?
Ensure the entire organization is aligned and focused on the launch. Plan, coordinate and execute flawlessly to prevent bottlenecks from dependencies or lagging departments
Monitoring tools prepared
In order to extract useful insights about product performance, we need to have KPIs, dashboards, CRM, business intelligence tools and reports ready for the launch
What LECA brings to the table
A commitment to treat every project as unique. Every problem requires a unique solution, and we will not cut corners when looking for the right one
Ample experience in supporting the full preparation of a number of launches across the most relevant therapeutic areas. We are very well versed in all the key steps that need to be taken
Our proven methodologies and PMO experts will help you deliver a best-in-class launch
The ability to adapt to your needs and support you either throughout the entire launch process or just during certain selected phases